yeemsers@gmail.com
linkedin.com/in/jamesallred
EDUCATION
Masters of Business Administration, Utah State University
Graduated April 2004
Bachelor of Arts - Marketing Communications (Minor: Business Management), Brigham Young University
Graduated December 2001
WORK EXPERIENCE
Adjunct Business College Instructor, Eastern Arizona College, Thatcher, Arizona, August 2009 to present
- Instruct inmates at Fort Grant Prison, Arizona, in a classroom setting as part of a Bookkeeping Certificate program
- Conduct class according to the course outline provided by the college
- Assess and reteach to ensure competency in the learning course being provided
High School Teacher, Willcox High School, Willcox, Arizona, February 2009 to present
- Facilitate student learning in Marketing, Music Technology, Spanish, Math, and Entrepreneurship Intern classes
- Advise Entrepreneurship Intern students as they conduct business for a national award-winning student magazine - TAG Magazine
- Document student progress and act as an adviser and mentor for students who are interested in improvement
Director of Marketing, Career Step, Springville, Utah, August 2008 to January 2009
- Managed the strategy and efforts of a 15-person marketing department for the top online educator in the medical transcription industry during a major company transition
- Coordinated several appearances of Career Step on ABC’s Good Morning America and Women For Hire
- Efforts resulted in an updated, results-based marketing strategy and an empowered marketing department prepared for a major company transition
Territory Manager–Architectural Division, Interceramic, Salt Lake City, Utah, December 2006 to August 2008
- Built specifications of Interceramic brand, commercial-grade ceramic, porcelain and natural stone tile products in the Utah and Idaho architectural and design communities via product presentations, face-to-face business development, continual customer service, and e-marketing
- Developed and managed key client relationships with national accounts such as SuperValu, BGW, Flying J, and The Church of Jesus Christ of Latter-day Saints
- Efforts resulted in 50% growth in commercial project sales year-over-year from 2006 through 2008
Director of Marketing, Globalization Group, Orem, Utah, April 2004 to December 2006
- Directed marketing strategy and execution for an established international language solutions firm; initiatives included: online marketing, public relations, event marketing, telemarketing, and branding
- Developed and managed client relationships with high-growth, global firms such as Bard Access Systems, Certiport, Megadyne, Nu Skin, Won-Door, and SolutionX
- Efforts resulted in a 45% increase in gross annual revenue during 2005 with 80% coming from new business
Account Executive / Media Buyer, TKO Advertising, Orem, Utah, September 2001 to February 2004
- Carried significant and wide ranging responsibility in a full-service advertising agency
- Directed and implemented over 20 clients’ advertising and PR activities, including: graphic design, strategic planning, media planning and buying, copywriting, market research, ad creation, print management and creative planning
- Planned and placed complete media buys for 80% of TKO’s clients in Utah and other Western States
Marketing Intern, Skyline Exhibits, Lindon, Utah, May 2001 to September 2001
- Directed all marketing efforts for a trade show exhibit design firm, including: mass email, mass fax, direct mail, database marketing, radio, newspaper, telemarketing, and public relations
- Planned, promoted, and hosted a biannual trade show marketing and graphics educational seminar for 5,000 Utah marketers
- Gained significant experience in trade show marketing strategy and tactics
VOLUNTEER EXPERIENCE
Church Representative, The Church of Jesus Christ of Latter-day Saints, Brasilia, Brazil, February 1995 to April 1997
- Supervised the progress of 16 other church representatives and cared for their safety and personal needs
SKILLS & ASSOCIATIONS
- Superb knowledge of: Microsoft Office (Word, Excel, PowerPoint, Project, Outlook)
- Good knowledge of: Adobe InDesign, Adobe Photoshop, and Adobe Illustrator
- Speak, read and write fluent Portuguese (2 years residence), speak basic Spanish
- Member of the American Institute of Architects
- Member of the Construction Specifications Institute
REFERENCES
Eric Bennett
The Barefoot Group
801-318-0861
Carl Harris
Daltile
951-536-3174
Bob Hawkins
Saturn
801-830-3864
Ernesto LoRusso
Globalization Group
801-358-4597
Kevin Maryott
Globalization Group
801-358-7432
